When UniversityParent was purchased and became CollegiateParent, I spearheaded their website design process. I used SEO strategies and search trend data to inform our content creation priorities. I also collaborated with the developer to ensure the site structure was optimized for SEO and had all of the functions necessary for a site that needed to appeal to our three separate audiences and incorporate information on over 300 universities. Over our first year of operation, we increased from zero to over 19,000 pageviews a month through a combination of organic search traffic, social media promotion, email newsletters,
and referral link building.
Evanne Montoya Seelig 